Delta Capital

Brand Identity Guidelines

Version 1.0 — February 2026

Brand Philosophy

Delta Capital represents systematic conviction through mathematical discipline. Our brand reflects institutional sophistication, analytical rigor, and refined minimalism.

The delta symbol (Δ) represents change and precision—core to our methodology. Our visual language is deliberately restrained: black, white, and clarity. We communicate through substance, not decoration.

Color Palette

Delta Capital uses a sophisticated monochromatic palette with precise grays. These colors create visual hierarchy while maintaining institutional elegance.

Black

Primary Black

#111111

Headlines, primary text, core elements

Dark Gray

Dark Gray (Muted)

#555555

Body text, secondary content

Light Gray

Light Gray (Faint)

#999999

Tertiary text, captions

Borders

Border Gray

#e0e0e0

Lines, dividers, subtle separations

Background

Light Background

#f3f3f3

Secondary backgrounds, containers

White

Primary White

#fafafa

Primary background, clean space

Typography

Serif: Cormorant Garamond

Our primary typeface. Refined, institutional, and elegant. Used for all headlines, body text, and primary communication.

Heading 1 (3.5rem, weight 300)

Delta Capital

Heading 2 (2rem, weight 400)

Brand Guidelines

Heading 3 (1.3rem, weight 400)

Typography

Body Text (1rem, weight 400, line-height 1.7)

This is standard body text. Use this for all primary content and narrative communication. Maintain line-height of 1.7 for optimal readability.

Monospace: JetBrains Mono

Used for technical content, data, labels, and emphasis. Provides contrast and draws attention to precise information.

Monospace (0.85rem, uppercase)

MARKET DATA • ANALYSIS • REAL-TIME

Logo & Symbol

The delta symbol (Δ) is the primary visual identifier for Delta Capital. It represents mathematical precision and change.

Primary Logo Mark
Use without modification

Usage Guidelines

Minimum Size Never display smaller than 32px
Color Use #111111 (black) on light backgrounds. Reverse to white on dark backgrounds.
Spacing Maintain clear space around the mark equal to its height
Modifications Never rotate, distort, or add effects. Maintain geometric integrity.

Imagery & Visual Style

Our visual approach is minimal and intentional. We favor clean geometry, precision, and purposeful information design over decoration.

Data Visualization Charts, graphs, and data displays use our monochromatic palette. Lines are clean, labels are clear, and unnecessary elements are removed.
Photography When photography is used, favor institutional, professional contexts. High contrast, clear subjects. No lifestyle imagery.
Patterns & Textures Minimal use. Prefer solid colors and negative space. If patterns are used, they should be mathematical and geometric.
Animation & Motion Smooth, purposeful animations that guide the eye or provide feedback. No decorative motion. Duration: 0.6–1.4 seconds.
Whitespace Generous. Whitespace is not empty—it's an active design element that creates clarity and focuses attention.

Tone of Voice

Our communication is professional, precise, and confident. We speak to sophisticated audiences with respect for their intelligence.

Institutional We represent systematic conviction and mathematical discipline. Our language reflects professionalism and rigor.
Precise We are exact in our language. No hyperbole, no vague claims. Data speaks for itself.
Confident We stand behind our methodology. No hedging or qualifiers unless data requires it.
Accessible Complexity is explained clearly. We assume intelligence, not background knowledge. Technical terms are introduced naturally.
Respectful We value our audience's time and attention. Every word earns its place.

Do's and Don'ts

Do This

✓ Use clean, geometric layouts
✓ Prioritize legibility and clarity
✓ Use ample whitespace
✓ Show data and numbers
✓ Maintain consistent spacing

Avoid This

✗ Decorative elements without purpose
✗ Bright colors or gradients
✗ Overly casual or trendy language
✗ Decorative fonts or script
✗ Crowded layouts

Asset Library

Delta Capital maintains a comprehensive asset library for use across all digital and print applications.

Favicon Suite

Multi-platform favicon set for optimal icon display across browsers and devices:

favicon.svg — Vector icon (scalable)
favicon.ico — Multi-resolution ICO (16×16, 32×32, 48×48)
apple-touch-icon.png — iOS home screen (180×180)
apple-touch-icon-152x152.png — iPad (152×152)
apple-touch-icon-120x120.png — iPhone (120×120)
android-chrome-192x192.png — Android (192×192)
android-chrome-512x512.png — Android (512×512)
manifest.json — Web app manifest

Social Media & Meta Assets

Optimized images for social sharing and search engine previews:

og-default.png — OpenGraph image (1200×630) for social sharing
logo.png — Logo for JSON-LD structured data (512×512)

Location

All assets are stored in the /img directory. Reference them with absolute paths: /img/favicon.ico, /img/og-default.png, etc.

HTML Meta Tags Template

Include these essential meta tags in the <head> of all HTML pages:

<!-- Favicon Suite -->
<link rel="icon" type="image/svg+xml" href="/img/favicon.svg">
<link rel="icon" type="image/x-icon" href="/img/favicon.ico">
<link rel="apple-touch-icon" sizes="180x180" href="/img/apple-touch-icon.png">
<link rel="apple-touch-icon" sizes="152x152" href="/img/apple-touch-icon-152x152.png">
<link rel="apple-touch-icon" sizes="120x120" href="/img/apple-touch-icon-120x120.png">
<link rel="manifest" href="/img/manifest.json">
<meta name="theme-color" content="#111111">

<!-- OpenGraph -->
<meta property="og:image" content="https://deltacapitaltrading.com/img/og-default.png">
<meta property="og:image:width" content="1200">
<meta property="og:image:height" content="630">

<!-- Canonical URL -->
<link rel="canonical" href="https://deltacapitaltrading.com/page-name">

Email & Digital Applications

For email templates, digital documents, and other applications:

Email Signatures

Professional email signature templates are available in email-signatures.html. All signatures use Delta Capital brand colors and typography.

Email Design Guidelines

Use Cormorant Garamond for headings (with fallback to Georgia)
Use monospace for technical content and emphasis
Maintain 1.7 line-height for body text
Use #111 for text on light backgrounds only

Utility Pages

Delta Capital includes branded utility pages for common use cases:

404.html Custom error page for missing or moved content. Returns HTTP 404 status code.
maintenance.html Standalone maintenance mode page with animated Delta symbol. Requires no external dependencies.
coming-soon.html Pre-launch placeholder page with full OG meta tags for social sharing.
accessibility.html WCAG 2.1 compliance statement and accessibility features documentation.

Print Guidelines

All pages support print-optimized styling through the print stylesheet in css/style.css.

Print Features

• Navigation and interactive elements automatically hidden
• Colors convert to black text on white background
• External link URLs display after links
• Page breaks managed automatically
• Responsive images scale appropriately

How to Print

1. Open the page in your browser
2. Press Ctrl+P (Windows) or Cmd+P (Mac)
3. Uncheck "Headers and Footers" if desired
4. Select "Save as PDF" or print directly
5. Check "Print Background Graphics" for color elements

Supported Browsers: Chrome, Firefox, Safari, and Edge (latest versions)

Print This Document
This brand kit is designed to be printed. Use your browser's print function (Ctrl+P or Cmd+P) and select "Print Background Graphics" for full color palette display. Save as PDF for archival.